Digital Marketing SaaS
Platform serving 420 Arab companies for managing marketing campaigns
- Client
- Mirror Studio
- Year
- 2025
- Duration
- 10 weeks
- Team
- 3 engineers
Campaigns
Active
12
Total spend
₹84,210
ROAS
4.2x
CTR
3.87%
Analytics
Clicks (30d)
By country
Revenue
₹348K
+24%
Users
12.4K
+18%
Conv. rate
4.87%
+0.4%
AOV
₹284
+8%
Multi-tenant Next.js platform managing campaigns across Google Ads, Meta, Snapchat, and TikTok with unified analytics.
The challenge
Each ad platform's API is radically different and token costs are steep. We had to design an abstraction layer presenting a unified API across all platforms.
The result
420 Arab companies use the platform today. Lighthouse 98, 0.6s load time, and the 80% API call savings cut Mirror Studio's ops costs by 60%.
Our approach
- 01
Unified domain model accommodating each platform's quirks
- 02
Smart caching to cut API calls by 80%
- 03
Webhooks for live updates instead of polling
- 04
Polished charts with Recharts + visx
- 05
Load + chaos testing